Communication benefits of memo?
Personalization - quick effective (via mail merge)
Reach common interest Groups (via demographics stored in your database
Define groups within groups (add fields to your database for collecting more details)
Remote global 24 hr access (web based ASP type service) Security (you control access to your data )
Reuse contact details offline(bulk download)
Economical (Hosting of data and delivery of email included)
Professional presentation (using HTML)
Read more about the benefits of using Memo as a "Marketing tool"